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Dawned on me that I never finished this story. I'm going to recap it this week...so stay tuned.
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Walter Isaacson: Steve Jobs
Carmine Gallo: The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
David Meerman Scott: World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
Leander Kahney: Inside Steve's Brain
David Meerman Scott: The New Rules of Marketing and PR
Steven Levy: Insanely Great