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I'm glad to see this. As I asked way back when, Apple is now finally starting to leverage social media. This is a big deal, and one that Apple will wonder why they took so long embracing. See, Apple is on one hand afraid of a message it can't control (social media) yet on the other hand benefits more than any other company from the fervor of its fans (social media).
Would you follow an official Apple Twitter profile? And what would Apple say in their updates beyond product news? Stay tuned!
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UPDATE: 10/23: Microsoft CANCELS Family Guy Promo
What do you think about this? I LOVE Family Guy (one of my few guilty pleasures) but I'm not sure I'm ready to listen to Peter talk about Windows 7. And as a marketer who takes a few risks, I wonder if this is too risky for Microsoft (albeit it HAS to be better than Windows House Party!) What say you all?
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It's been 2 years in the making, but the first true anti-iPhone ads aimed squarely at the key features missing from that platform have begun running. Check it out:
So the question is - can the iPhone be undone by a combination of better design and better marketing (the same way the iPhone put the smackdown on all the other smartphones before it?) Clearly this is compelling marketing to get people talking - but is it enough to unseat the iPhone? We know that it has piqued people's interest - but will the campaign alone get people to wait for the Android phone? Thoughts?
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And therefore they can afford both Macs and Windows in their homes. This report says that an astonishingly high 85% of Mac users also own a Windows computer at home. Do you? Vote now:
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