My good friend David Meerman Scott's great new book "World Wide Rave" is rising up the business book charts because its practical advice makes sense in today's economy. Put simply, Rave looks at what triggers a worldwide phenomenon and how any marketer can use modern tools like blogs, Twitter, and social media to have buyers notice and take action.
This is similar to one of my 5 Secrets of Apple Marketing in my free eBook: how to empower users to help you generate lift for your products or services. David has a whole case study in his book about how I launched this MarketingApple blog and explores other success stories in a clear, conversational style. He even made the book portable; it is small and easy to read, share, and in my case strongly recommend.
While David has not focused on Apple's amazing turnaround and the runaway success that started in 1997 with the launch of the iMac, I think it is fair to say that even though Apple pre-dates the social media tools David outlines in his book, Apple blazed the trail around exciting and connecting users via multiple World Wide Raves. Maybe that story deserves its own volume.
In the meantime buy this book (it's right there in the right side of this page in my sidebar) and
learn even more secrets you can employ today. Enjoy!
