Okay, so people are having a field day with Steve's no-show for this Macworld, the last for Apple. Does it mean Steve is transitioning out of the company (yes, he has been for 16 months now) or that Apple has no new products to introduce (they do, and they will surprise you) or that Steve is dying (we all are)
I enjoyed this article - written by an ex-Appleite like me - who can attest to the pressure and challenges that working at Apple affords and rewards. A Fortune column thinks that Phil's "one more thing" will actually be Steve himself. Both need to remind Steve to open up, as my previous post implores.
But if you've listened closely to Steve in the last 3 Macworld keynotes you'll hear him tell you the real reason why Apple doesn't need Macworld anymore. The Apple Stores. More potential customers (and not the Apple faithful who attend MacWorld) were introduced to a Mac than attend 12 Macworlds. That's a Macworld every month. And that was 3 years ago.
Today with the Apple Stores, their website and their fantastic marketingApple can create the type of buzz it needs while it generates the sell-through required to succeed. And that several million dollar payment to IDG for Macworld can go into developing even better new products or marketing more effectively the ones they have now.
