Take a quick look at this image from today's MacBook reveal:
In a nutshell, it tells of Apple's formula for its amazing success. Every CEO needs to see this - 2 of the 5 items are related to marketing. Bad Vista marketing. Great Apple marketing. Too often, the power of good marketing falls on deaf ears in the eSuite. One successful marketer reminded me that CMOs are the "Rodney Dangerfields" of the board room and I've experienced that myself. But then again look at what great marketing - along with great design - has done for Apple. You can't argue with it. Better software and computers isn't enough...you need to tell the world and get them to spread the message for you. That is what keeps me - and other marketers up at night. It's one reason why Steve Job rests easy. He's done it well.
