Marketing Apple: Secrets of the World's Best Marketing Machine

Win the new Apple iPad

Win an Apple iPad!

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The Magic of Apple Marketing

"Real Artists Ship."

This is a quote attributed to Steve Jobs when the first Macintosh was being developed.  His engineers were struggling with every nuance of the new machine and wanted to slip the launch until they got it just right. Steve compelled them to do better.

Today, Apple has come full circle - they ship a finished product then go back to improve it over and over again.  Look at the iPod - it was great in 1999 and it is even better now.  Other vendors promise something but never seems to ship it, or it comes so much later that the enthusiasm wanes.

But Apple ships.  You'll see it with the Tapplet and I was going to write a similar post, but Joel from Gizmodo says it all:  "Consumer audiences have grown wary of nearly a century of predictable sleight-of-hand. We've seen too many companies promise us the future, then fail to deliver it."

Read the rest of the article.

Meet the real magic of Apple marketing:  Ship delight.  Repeat.

Sometimes you get noticed

Been traveling a lot (just returned from India!) and haven't been able to check out the Internets.  Found this story about me and how Dimdim is much like Apple and thought I'd pass it along.  BTW, we are out to change the world for the better.  In the future your ability to show someone your computer screen while chatting with them live using VoIP and video will be as commonplace - and as expected - as your email address or mobile number.  I truly believe that real time, rich media collaboration the likes of Dimdim will make the world a better place.

Why Dimdim?  I believe that the future is simply the practical application of common sense.  This makes sense.  Someone once said, "the best way to predict the future is to invent it."  We're literally in the process of inventing the future right now.  Come try it out for free, (no plug-in required to try!) and stay around for some stunning new features that will curl your toes real soon now...