Today Steve tried to stop making his health become news and made news. Not so much that he shared what he now knows about his alarming weight loss but rather he issued a public letter about his personal condition.
This is blogging 101: sharing your personal thoughts and feelings about something you feel will be interesting to others.
Steve, congrats on the fact that your health should soon be a non-issue and kudos for opening up. Now witness what this type of regular communication can do (in the form of the free publicity you derived today) for Apple and its future leaders.
And now, some Apple levity, thanks to the fine folks at the Onion: