Okay, so a lot of people have been asking me for more Apple "secrets." Seems like the 5 in my free ebook (there are actually a lot more hidden in the 8 pages) isn't enough for some readers. So I'm going to dedicate the entire month of May to Apple secrets of all kinds. Stay tuned.
Since today is Apple's earnings day (to be announced after the market closes) I thought I'd share a secret from way back before Steve returned to see if it is still valid. The secret is this: if Apple had underperformed it would announce its earnings on a Friday (to let the market cool down over the weekend.) If it had overperformed, it would announce on a Thursday (to allow the market to run up the stock price.) So what does announcing on a Wednesday tell us?
As with all my "secrets" these are merely observations from working and living at Apple for nearly a decade. I have no insider knowledge of Apple's forthcoming earnings. I haven't purchased Apple shares in over 8 years. As always, consult your broker before jumping.
UPDATE 4:45 PM: So Apple announced earnings that EXCEEDED the Street's expectations today. Looks like this secret is still a good one...