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March 02, 2008

Apple, the Baltics, and Air.

I'm headed to Estonia, Latvia and Lithuania this week to share Apple's marketing strategy.  Come see me if you can.

In the meantime I know I owe everyone an answer to what I believe is the real goal of the MacBook Air.  Unfortunately I haven't had time to circle back with all my sources yet but I'll leave you with a hint:

What do you get when you cross a 100% internet communication device (like an iPhone) with a laptop that has limited network connectivity (like a MacBook Air)?

If you can answer that question you'll have a good idea what the next Air product will accomplish.

More when I'm back from my travels (or if I get good internet access on my MBP.)

I'm back. Thanks to all in Latvia, Lithuania and Estonia that I met on my travels - the people were great and a pleasure to meet. Here is a picture from my presentation in Tartu, Estonia:Img_0246

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